Hengdian Film and Television annual cultural conference was held annually starting on 2021 to invited various organizations and honorable individuals from the film and television industry to present and discuss the present and future of the filming industry for China. As the Spokesperson for Hengdian World Studio, Xu Kai is the honorable guest invited every year to participate in honoring the contributing figure in the industry and participate in the pledge ceremony aiming to improve the quality of the filming industry in China.